Fabric first
Every cloth is tested before we approve it — its weight, opacity, how it holds on the head, how it behaves in summer heat. If we wouldn't wear it, we don't sell it.
Aloush began with a simple idea: that a woman should find a hijab worthy of her day without compromising on comfort.
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Every cloth is tested before we approve it — its weight, opacity, how it holds on the head, how it behaves in summer heat. If we wouldn't wear it, we don't sell it.
Each design is printed in short batches, so you rarely see the same hijab on a dozen faces. When a colour sells out, it usually doesn't return.
We partner with small women-led workshops in Cairo and the Delta, and pay fairly for every hand-embroidered stitch.